LVMH (Moët Hennessy Louis Vuitton SE), the owner of numerous luxury brands like Louis Vuitton and Christian Dior, is going to launch a blockchain platform to track their products.
The platform, code-named AURA, is expected to go live in May or June with Louis Vuitton and Dior and will be extended to LVMH’s other brands in due time.
(Source: Investing )