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LVMH is launching a blockchain platform

LVMH third-quarter sales up 12%, China stays strong

LVMH (Moët Hennessy Louis Vuitton SE), the owner of numerous luxury brands like Louis Vuitton and Christian Dior, is going to launch a blockchain platform to track their products.

The platform, code-named AURA, is expected to go live in May or June with Louis Vuitton and Dior and will be extended to LVMH’s other brands in due time.

(Source: Investing )