Lotte Duty Free has launched a new content-sharing online platform for customers called TripTalk.
It allows them to share real-time information about their overseas travels, including shopping, hotels, restaurants, and flights.
CEO Lee Kap announced the move, saying it would allow customers to “talk freely about travel. The service, developed by Lotte Duty Free, encourages travellers to share their views on a range of topics, including reviewing duty free purchases.
Uploaded posts can be liked and commented upon, enabling real-time communication among customers, said the retailer. User convenience is enhanced through functions such as the ability to view the latest and most popular content at a glance and to search using hash tags.
TripTalk can be accessed through a QR code on the Lotte Duty Free Shop home page, or by clicking a banner on the mobile application. The service is available only in Korean language initially but this may be expanded to include others, said the company.
Each time TripTalk customers receive video or photo content, or click or comment on other users’ posts, they can earn ‘candy’ to be redeemed for purchases in the online duty free shop. They can earn up to 3,000 candy units a day.
Lotte Duty Free will pay 500,000 ‘candies’ to customers who record the most posts during the launch month of September, with one candy equating to one Won.
Lotte Duty Free Shop E-Commerce Head Lee Jung-min said: “The opening of the TripTalk service brings us one step closer to the content that Lotte Duty Free Online aims for. We will do our best to be a content-rich online duty free shop.”
(Source: Moodie Davitt Report)