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Wal-Mart tests virtual make-up

Wal-Mart Stores is reportedly testing a virtual make-up mirror in a 90-day trial at 10 stores in various locations around the US, according to StoreFrontBacktalk, a technology blog.

The technology uses IBM, Sprint and EZface to allow shoppers to test make-up virtually by taking a photo and scanning barcoded cosmetics that are applied to the image. Shoppers can save their image and email it to themselves.

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