The Mall Group, the country’s second-largest retail operator, will allocate almost THB1 billion (USD27.9b) for a big overhaul of its IT system for the first time since it was established 30 years ago.
The move is part of its plan to stay stronger amid fierce competition in Bangkok areas where its shopping centres are located including Bang Khae, Bang Kapi, Ngam Wong Wan Road and Rama IX Road.
The new system will enable the company to track individual customers’ shopping behaviour and direct its marketing accordingly.
(Source: Bangkok Post)