In Tech

Philips, Carrefour to beam coupons to shoppers

Philips has struck its first deal to sell lights with built-in technology that can track shoppers as they move through a grocery store, beaming pop-up coupons to their smartphones.

The world’s largest maker of lights said on Thursday France’s biggest retailer Carrefour had agreed to try out the system at a large store in Lille, northern France.

Shoppers interested in using the service will need to install a Carrefour mobile software app on their smartphones and opt in.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead