The shopping experience is set for a drastic revamp as the world’s first 360-degree digital mirror launches this year.
Once a customer tries an outfit on, the MemoryMirror captures a 360 degree view of it and enables users to browse through different colours and styles to make side-by-side comparisons, using hand gestures to guide the mirror. It also provides videos of users in different looks and sizes without them having to try the new garment on, thanks to perspective-distortion-correction software. Finally, customers can share the videos through the MemoryMirror smartphone app.
Launched by 2-year old Silicon Valley startup MemoMi, the smart mirror has been heralded as the newest disruptive technology for bricks-and-mortar shops fighting off competition from e-commerce players.