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Facebook to exceed over USD1b in ad revenue

Facebook Inc., the popular social media platform, is expected to earn more than USD1 billion in advertising revenue, according to internet research firm eMarketer.

"Brand advertisers are making Facebook a core buy," said eMarketer senior analyst Debra Aho Williamson in a statement.

The success behind Facebook being preferable to advertisers is part of its "self-serve" software tool, which enables advertisers to create their own online pitches and specifically target audiences based on their personal demographic attributes including age and gender.

(Source: The Epoch Times)