Chinese retailers need to invest in mobile and social media in order to offer consumers "a convenient retail experience", Oracle, the world’s biggest enterprise software vendor, said in an industry report on Tuesday.
More than 95 percent of Chinese consumers said they hoped retailers will invest in digital stores, improving consumer experience and logistics services, Oracle found in a recent survey, Retail Without Limits — A modern commercial society.
The survey covered 5,000 adult consumers globally, including 500 from China. The survey found that 81 percent hope for more investment in mobile-related technologies and 42 percent chose social media.
(Source: Shanghai Daily)