American Express has enabled cardmembers to turn Twitter #hashtags into purchases.
Those who sync their eligible cards on the American Express website and tweet selected hashtags can buy American Express gift cards and products from Amazon, Sony, Urban Zen and Xbox 360.
Powering this service is American Express’ proprietary Card Sync technology, which launched on Twitter last year to deliver couponless savings to cardmembers who tweet special offer hashtags from merchants.
"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter’s platform," said Leslie Berland, SVP for digital partnerships and development at American Express.