Nikki Baird is a Managing Partner of Retail Systems Research, a research company run by retailers for the retail industry. In this article, she discusses the strong presence of mobile applications at the 2010 Annual Convention and Expo of the US’s National Retail Federation (NRF):
I don’t know about you, but counting them all up, I think I saw no less than five demos of mobile applications at NRF this year. I think it says a lot for the state of mobile commerce when many of the demos emphasised "Look, there’s a ‘buy’ button!" However, there’s a lot more going on under the surface.