In Tech

Singapore retailer TOG disrupts the retail game

Singapore-based retail chain Toy or Game (TOG) is disrupting the way hobby/collectible stores manage their businesses and engage their shoppers.

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TOG is embracing new technologies and innovations as it has decided to automate and realign its past methods for acquiring business intelligence and studying shopper buying behaviours through the incorporation of new emerging technologies.

To do so, the retail chain is partnering with Singapore-based technology firm, DDS – Data Driven Solutions. The two firms will be working together to realign TOG’s business processes to engineer and architect a data mining strategy.

The company’s end game is the adoption of artificial intelligence to enable retail business management and shopper behaviour monitoring.

The in-store analytics component of this big data initiative undertaken by TOG will be filled by California-based technology firm, RetailNext. DDS is the exclusive partner for this EDBI-invested firm and also the Southeast Asia deployment partner for global retail brands.

Alex Toh, general manager for DDS said “TOG is set to become one of the first big data-ready SME retail brands in Southeast Asia. DDS will be the tech firm that equips them with the architecture to accomplish this. The end result: Clean, Automated Intelligence focused on retail business management and shopper behaviour analysis. The principles behind this deployment align with our Transforming Retail Initiative that we will launch later this year.”

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Present in Singapore for over 3 and a half years, Toy or Game is present in 10 different locations spread throughout Singapore, providing collectible toys, trading cards and video games to a wide range of customers.

(Source: Market Insider)

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