Retail in Asia

In Trends

New cloud-based app platform to support O2O services for retailers

Fujitsu recently launched a new application platform service for retail and distribution businesses interested in e-commerce and online-to-offline (O2O) services.

As part of the company’s ongoing initiatives in digital marketing solutions, Fujitsu Cloud Smart Biz Connect makes it possible to quickly build mobile apps for consumers. However, the new service will only be available in Japan.

This cloud-based service provides a platform with the foundation and functions needed to develop apps for O2O services. Fujitsu claims that not only can businesses quickly build their systems, but development and operating costs are slashed by more than 70 percent compared to conventional methods.