Japan’s largest retailer, Aeon, has begun using analytics technology from Nectar owner, Aimia.
The data-driven marketing and loyalty analytics company has signed a multi-year contract with Aeon Retail, the general merchandise supermarket and the core retail subsidiary of the wider group. Aimia views the move as platform on which to expand its business in the Asia-Pacific region.
The retailer hopes to benefit from data and analytical services delivered through Aimia’s ‘Self Serve’ solution, which uses customer and sales data to help businesses better understand their target market.
Since starting work with Sainsbury’s in 2007 through the creation of the Nectar loyalty programme, Aimia has added retailers in other countries to its partner network including CVS in the US, Migros in Switzerland and Sonae in Portugal.
David Johnston, group chief operating officer at Aimia, commented: “Aeon will be the biggest retailer group to use our world-class technology which is testament to its scale, depth and capability.
Aeon, as a group, operates in 13 countries with 440,000 employees and a consolidated operating revenue of ¥8,177 billion. It is especially dominant in Japan and Malaysia’s hypermarket sector, operating across retail, shopping centre developments, financial services and other service businesses.
(Source: Essential Retail)