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Lane Crawford takes next step in digital transformation

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Chinese department store Lane Crawford is marrying offline strategies with digital advantages to provide consumers with a more connected retail experience.

Lane Crawford selected Orange Business Services, headquartered in Paris, to construct a cloud-based platform to aid the retailer’s IT resources in Hong Kong and China. Today’s consumers demand an omni-channel experience, and retailers have to had to evolve and embrace technologies that can help better serve their clientele.

Lane Crawford’s use of Orange Business Services’ cloud platform will give the retailer higher flexibility and scalability when there are changes in demand, such a seasonal holidays and sales.

SEE ALSO: Lane Crawford Group launches m-commerce platform in China

Cloud-based platform

By embracing a cloud-based platform, Lane Crawford will be able to structure its business to account for consumers’ rising shift toward e-commerce in China.

In addition to strengthening their retailer’s digital properties, Orange Business Services also will provide a level security infrastructure and business continuity plans.

Scalability

Through the use of Orange Business Services, Lane Crawford will be able to easily scale its business for rapid changes in consumer demand. The cloud-platform is intended to be a one-stop solution for connectivity, flexibility and security.

“Our former infrastructure did not provide adequate flexibility for scalability or future business growth,” said Raymond Liu, senior manager, IT infrastructure at Lane Crawford, in a statement.

Orange Business Services’ cloud-based solution gives us cost-efficient performance, enhanced security and protection and support of online transaction applications.

“For Lane Crawford, this is a critical step forward in our digital transformation,” he said.

(Source: Luxury Daily)

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