Retail in Asia

In Trends

FMCGs zero in on R&D, ad spends to grab bigger market share

In a bid to sustain growth momentum in the third quarter of the current fiscal, some of India’s leading FMCG majors ITC Ltd, Dabur India and Godrej Consumer Products Ltd,  are drawing up fresh growth strategy, including investment in research & development projects, hike in ad budgets, new launches and high-voltage advertising campaigns. In the Rs 86,000-crore Indian FMCG industry, the accent seems to be on ‘innovations and effective communications’.