The index shows which countries have the world’s most connected consumers, both overall and in detail across each of eleven different device types (smartphone, tablet, mobile PC, desktop PC, wearables, smart TV, TV set-top box, videogame console, e-reader, connected car and smart home), together with trends over the last five years.
Looking at the GfK Connected Consumer Index ranking for the last two years, Hong Kong and North America (USA, Canada and Mexico) hold steady as having the world’s top two most highly connected populations.
Hong Kong maintains its status as the world’s most connected population again in 2016, with Singapore and Australia trailing at second and third placing in the Asia Pacific region and 13th and 17th respectively on a global level. Except for Vietnam which managed to climb two spots—from 61 last year to 59 this year, all other markets either maintained or fell in ranking. Most significantly, Japan descended by 10 spots to 30th ranking globally; falling below Taiwan this year. South Korea also dropped to 38 from 31.
GfK Connected Consumer Index |
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2015 ranking | 2016 ranking | Index score 2015 | Index score 2016 | |
1 | 1 | Hong Kong | 1,430 | 1,486 |
11 | 13 | Singapore | 766 | 801 |
17 | 17 | Australia | 694 | 741 |
25 | 26 | New Zealand | 559 | 650 |
23 | 28 | Taiwan | 568 | 620 |
20 | 30 | Japan | 598 | 599 |
31 | 38 | South Korea | 508 | 506 |
43 | 45 | Malaysia | 388 | 426 |
46 | 47 | China | 309 | 353 |
52 | 52 | Thailand | 248 | 311 |
61 | 59 | Vietnam | 168 | 230 |
62 | 63 | Indonesia | 138 | 172 |
64 | 64 | Philippines | 115 | 138 |
67 | 70 | Cambodia | 81 | 96 |
71 | 71 | Bangladesh | 68 | 93 |
72 | 72 | India | 60 | 88 |