Retail in Asia

In Trends

Hong Kong continues to be the world’s most “connected” population in 2016

The index shows which countries have the world’s most connected consumers, both overall and in detail across each of eleven different device types (smartphone, tablet, mobile PC, desktop PC, wearables, smart TV, TV set-top box, videogame console, e-reader, connected car and smart home), together with trends over the last five years.

Looking at the GfK Connected Consumer Index ranking for the last two years, Hong Kong and North America (USA, Canada and Mexico) hold steady as having the world’s top two most highly connected populations.

Hong Kong maintains its status as the world’s most connected population again in 2016, with Singapore and Australia trailing at second and third placing in the Asia Pacific region and 13th and 17th respectively on a global level. Except for Vietnam which managed to climb two spots—from 61 last year to 59 this year, all other markets either maintained or fell in ranking. Most significantly, Japan descended by 10 spots to 30th ranking globally; falling below Taiwan this year. South Korea also dropped to 38 from 31.

 

GfK Connected Consumer Index

2015 ranking 2016 ranking Index score 2015 Index score 2016
1 1 Hong Kong 1,430 1,486
11 13 Singapore 766 801
17 17 Australia 694 741
25 26 New Zealand 559 650
23 28 Taiwan 568 620
20 30 Japan 598 599
31 38 South Korea 508 506
43 45 Malaysia 388 426
46 47 China 309 353
52 52 Thailand 248 311
61 59 Vietnam 168 230
62 63 Indonesia 138 172
64 64 Philippines 115 138
67 70 Cambodia 81 96
71 71 Bangladesh 68 93
72 72 India 60 88