In Tech

Domestic brands eat into Apple’s share in China

Apple’s market share among urbanized Chinese fell for the first time since 2014 in February as the premium brand faced challenges from domestic brands, a research firm’s survey showed on Thursday.

The iconic US brand saw its smartphone market share fall 3.2 percentage points year on year in urban China by February, Kantar said, adding that this was due to Apple’s dominance among Chinese urban consumers being challenged by Huawei, Meizu and Oppo.

By February, Huawei was able to recapture the top spot in the list of smartphone brands with 24.4 percent of smartphones sold in urban China, just ahead of Apple’s 22.2 percent, according to Kantar.

(Source: Shanghai Daily)

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