Brands are key for younger Asian online buyers of tech products, although across APAC battery life and features tend to be the most important purchase drivers.
A report, Asia-Pacific Consumer Tech Ownership and Opportunity Study, from the Consumer Technology Association (CTA), highlighted a particular group of buyers – 25-44 years old, living in urban areas, and owning large amounts of tech – for whom brands are the most important factor when contemplating a tech purchase.
And while these can be found across the region, they are most likely to be in China, where enthusiasm for buying tech online – and for the early adoption of the latest technology – is most pronounced, the South China Morning Post reported.
When considering their next tech purchase, the study found that Chinese consumers are much more likely to shop online (62%) rather than purchase in-store (38%).
This was in contrast to Indonesia, where only 38% planned online purchases, Malaysia (33%), Vietnam (29%) and the Philippines (24%); the majority in these countries continued to prefer in-store purchases where they could try out products.
(Source: WARC.com)