Retail in Asia

In Trends

Brands key to young Asian tech buys

Brands are key for younger Asian online buyers of tech products, although across APAC battery life and features tend to be the most important purchase drivers.

A report, Asia-Pacific Consumer Tech Ownership and Opportunity Study, from the Consumer Technology Association (CTA), highlighted a particular group of buyers – 25-44 years old, living in urban areas, and owning large amounts of tech – for whom brands are the most important factor when contemplating a tech purchase.

And while these can be found across the region, they are most likely to be in China, where enthusiasm for buying tech online – and for the early adoption of the latest technology – is most pronounced, the South China Morning Post reported.

When considering their next tech purchase, the study found that Chinese consumers are much more likely to shop online (62%) rather than purchase in-store (38%).

This was in contrast to Indonesia, where only 38% planned online purchases, Malaysia (33%), Vietnam (29%) and the Philippines (24%); the majority in these countries continued to prefer in-store purchases where they could try out products.

(Source: WARC.com)