Apple is “outdated” and losing momentum in China, billionaire entrepreneur Jia Yueting told CNBC in his first international television interview.
Jia is chief executive and chairman of Chinese conglomerate LeEco (formerly LeTV), which is best known for being the “Netflix of China,” but has a product range that includes smartphones, televisions, mountain bikes and, most recently, electric vehicles.
Last week LeEco launched the self-driving, smart LeSEE supercar, designed to rival Tesla’s Model X. In the latest evolution of the “LeEco ecosystem,” Jia hopes to sell content, including movies, TV shows and music to LeSEE drivers.
Speaking at a meeting of the China Entrepreneur Club, an exclusive summit of business leaders, 43-year old Jia explained why foreign rivals did not worry him, particularly Apple, which is also expanding its ecosystem beyond consumer technology to driverless cars.
“We think the difference between us and Apple is very large. Apple is a mobile phone company focused on hardware and software,” Jia said at the weekend event in Jinan. “LeShi [another name for LeEco] is focused on the internet first, and only then on software, and finally on hardware.”
Sales in China, Apple’s second-biggest market, have also deteriorated, Jia noted.
“One of the most important reasons [for slowing sales] is that Apple’s innovation has become extremely slow,” he said. “For example, a month ago Apple launched the iPhone SE. From an industry insider’s perspective, this is a product with a very low level of technology…We think this is something they just shouldn’t have done.”