In Tech

Ant Financial buys minority stake in Klarna

Alipay

Klarna, a leading global payments and shopping provider, announced that Ant Financial Services Group, owner and operator of the world’s leading payments and lifestyle platform Alipay, has taken a minority stake in Klarna, as the two companies deepen their partnership to bring more innovative and convenient financial services to consumers worldwide.

SEE ALSO : PepsiCo. Inc. acquires Hangzhou Haomusi Food Co. Ltd.

This investment in Klarna by Ant Financial, the payment affiliate of Alibaba Group, supports the further development of their strategic cooperation, bringing more of Klarna’s innovative solutions to consumers and merchants within the broader Alibaba ecosystem. It will deepen ongoing collaborations between Klarna and Alipay, which currently enables shoppers at AliExpress, the global retail online marketplace of Alibaba Group, to use Klarna’s popular ‘Pay later’ solution across multiple markets.

Sebastian Siemiątkowski, CEO at Klarna, says: “For too long consumers have had to endure non-intuitive, boring and overly complex services when shopping both online and offline. At the heart of this cooperation between Klarna and Alipay is a shared ambition of innovating truly superior shopping experiences and creating destinations of inspiration for consumers across the world. Alipay, and the wider Alibaba Group, have truly set the global pace on retail innovation and the app economy. We are delighted in this confidence shown in Klarna in defining the future of payments and shopping and are very much looking forward to working together further in the future.”

Klarna is now powering over 200,000 retailers and e-commerce platforms globally including AliExpress, H&M, ASOS, Expedia Group, IKEA, Farfetch, Adidas, Spotify, Samsung and Nike. In 2019, Klarna added over 75,000 new merchants and as a strategic growth partner is driving millions of referrals and traffic each month from owned channels to these retailers, as consumers are actively seeking where they can shop with Klarna.

SEE ALSO : Klarna launches in Australia

During 2020, the company will continue to gain strong momentum on current markets as well as enter new markets, with an already strong start to the year with the recent successful launch of the Klarna app in Australia.

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