ZALORA, Asia’s Online Fashion Destination, launched the fifth installment of the Pop-Up Store in Greenbelt 3, Makati City in collaboration with fashion, sports, beauty, and lifestyle brands.
SEE ALSO : ZALORA launches kidswear
Brand ambassadors, print and digital media, as well as the country’s top fashion and sports influencers came together for a jam-packed launch event at the pop-up store.
Guests were treated to the latest and finest array of seasonal offerings from participating brands – Nike, Make Up For Ever, Benefit Cosmetics, G Active and Something Borrowed. Another highlight was a show-stopping dance performance from the country’s top female dancers – AC Lalata, Xyza Ragunjan, Kristal Bermudo, Madelle Paltu-ob, and Elly Burgonio— bringing to life vibrant looks and colours for the holiday season.
For the fifth year in a row, ZALORA is bridging the gap between offline and online shopping through a creative space meant to elevate the customer shopping experience. This time around, fans of the featured brands can enjoy interactive activities in store, such as a virtual fitting room for Nike apparel and shoes, a beauty station with Make Up For Ever in November, with Benefit Cosmetics in December, a surprise beauty brand in January, plus tons of fitness classes to look forward to from G Active and partner gyms like Bare, Flyweight Boxing, Anytime Fitness, and more.
This season, ZALORA wants their customers to be holiday-ready from head to toe, inside and out. Stun in Christmas parties with festive makeup drops from Make Up Forever and Benefit Cosmetics. And combine them with the latest knitwear, dresses, utilitarian pieces, and layering essentials from ZALORA’s private label, Something Borrowed. Shoppers are also encouraged to still be active throughout the holidays by taking part in dance, boxing, yoga, cycling, and more classes brought by G Active and partner gyms. Consumers will discover the Nike Icon Clash collection featuring a versatile line of mix-and-match workout pieces rooted in basketball design. Sprinkled with feminine glam, such as gold and silver metallics, paired with detailed stripes, jersey fabric and engineered kits, the pieces are tailored for a variety of workouts and transition easily to daily runways. Easily mix and match these pieces with upgraded everyday basics from Something Borrowed, and automatically add them to cart with merchandise QR codes.
“This is the fifth year in a row where ZALORA Philippines partnered with amazing brands to launch the pop-up store, and it just keeps getting better. We are very excited to offer the public a one-of-a-kind shopping experience this holiday season, through installments like augmented reality mirrors and interactive booths found in our Pop-Up store,” says Paulo Campos III, ZALORA Philippines CEO and Founder.
The ZALORA Pop-Up Store will be open for three months, until 31st January, 2020, at Greenbelt 3.