Following a new customer service strategy, South Korean travel retailer Lotte Duty Free exited part of its duty-free concession at Incheon International Airport Terminal 1 this Tuesday, 31st of July. Its tactical shift aims at providing greater focus to its downtown retail business through the organization of a growing number of diverse and various unique events.
In line with its new strategy, Lotte has partnered with L’Oreal Travel Retail Asia Pacific to host a promotional event for YSL at its VIP Star lounge in Myeongdong, Seoul.
From the 1st to the 3rd of August, invited clients have the opportunity to observe YSL’s beauty products coming to life. In a world where technology is booming and penetrating every aspect of our lives, Lotte has put together a digital-heavy event with a VR Experience Space, a Concert Room and an Arcade Zone for fervent gamers. Visitors are also equipped with digital wristband giving them access to all the information they might need along with photos and videos from the event. L’Oréal’s beauty touch cannot be forgotten as visitors can feel like models getting ready for a fashion show by enjoying beauty classes to then head towards the photoshoot zone.
To retain customers which were previously shopping in its late Incheon Airport physical stores, Lotte aims at bringing its clients an elevated shopping experience. From personal shopping service, a high-end Café and two restaurants, visitors will feel like stepping in a luxurious palace hotel.
Lotte Duty Free expects the YSL Beauty Hotel event to attract over 3,000 customers, two-thirds being international travelers from countries such as China and Japan.
Special guests Junho, Nichkhun and Hwang Chiyeul, Lotte’s brand ambassadors, will hold a mini concert on the closure of the event.