On 21st July, Yohji Yamamoto chose JD to be its first online platform for cooperation, and launched its first online official flagship store in China on JD.
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Yohji Yamamoto was founded by Japanese fashion designer Yohji Yamamoto, who is credited as the “poet of black”. The avant-garde spirit of his designs has become very popular among Chinese consumers. The Yohji Yamamoto store on JD focuses on introducing the brand’s Y’s collection, which features functional and dignified everyday wear.
“JD‘s unique model for luxury brands provides a guarantee of authenticity. Furthermore, JD’s digital abilities empower the unique ‘experiential’ requirements of luxury brands, something that is especially attractive with the rise of the new middle class in China. JD Luxury Express provides a highly personalized and intimate service to luxury consumers. This is what led us to choose JD.com as our only e-commerce platform in China,” said a Yohji Yamamoto’s spokesperson.