Retail in Asia

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Vive Cake Boutique opens pop-up in Harbour City, HK


Celebrity-loved Vive Cake Boutique launches its first pop-up store of 2019 at Kiosk 3D, Level 3 of Gateway Arcade at Harbour City, the premier shopping destination for local and international stylemakers.

Opening its beautifully curated store from 5 March to 5 June 2019, in time for the Japanese occasion of White Day, Founder Vivien Lau and her team has specially designed a selection of delectable offers to celebrate this convivial occasion, also available in the Central flagship store.

SEE ALSO : YSL celebrates Valentine’s Day with new pop-up

“VIVE’s pop-up store in Harbour City is an idyllic location that embodies refinement and luxury,” shares Founder, Ms Vivien Lau. “Gourmands from around the world can explore our unique and new dessert sensations in a homely, inviting, and Insta-worthy environment.”

Embracing the social media passion of this generation, Insta-epicureans are invited to follow Vive Cake Boutique’s Instagram account to receive a complimentary limited edition meringue pop. This stylised rose shaped treat comes in different pastel shades. This truly Instagrammable ‘pop’ is a teaser treat that embodies the delicate yet delicious aesthetic of Vivien’s creations. This special promotion runs only from 8 to 10 March, with only 200 meringue pops available per day for this occasion.

Source : Vive Cake Boutique

To celebrate the launch of VIVE Harbour City pop-up and White Day, a special holiday in Japan where men return gifts to their sweethearts who have gifted them with chocolate on Valentine’s Day, Vivien has created a repertoire of three new delectable mini cakes for this momentous occasion. Continuing the motif of VIVE’s well-known unicorn, the Magicorn (HK$55) mini cake is an elegant slice of cheesecake with a biscuit crumble crust and Chantilly cream that mimics fluffy clouds, upon which a pink marzipan unicorn and a rainbow peeks out of.

Made for the perfect mother-daughter bonding experience of shopping, VIVE’s Like Mother Like Daughter (HK$55) mini cake is a sophisticated round vanilla sponge cake with white chocolate mousse and filled with passion fruit mousse and jam. The cake is ‘dressed’ with two pink heart-shaped chocolates symbolising the love between mother and daughter, a pink-and-gold macaron, and a solitary white purple bead, completing the elegant look.

Completing the trio of products is Mr Piggy (HK$50), a light pink coloured dome-shaped cake with pastel pink ears and nose, made with chocolate sponge cake with earl grey mousse and blood orange fillings. Symbolising the Lunar Year of the Pig, this mini cake brings the cultural significance of Chinese zodiac to international shoppers in a fun and imaginative way.

In addition to the delicious new mini cake creations and offers, Vivien and her team have also designed whimsical memorabilia and treats for shoppers to take home with them. Ever the technology focused world, VIVE has designed a special unicorn portable charger inspired by their signature Uni-Cone cake that has been the talk of the town since its conception. The first 100 customers who purchase VIVE’s signature Uni-Cone cake will take home with them the one of a kind portable charger from 5 to 10 March.

Fans of VIVE are invited to join the newly launched VIVE Club as a VIVE PASSION member to gain exclusive offers designed for members and to keep up to date with the latest promotional offers. Upon becoming a member between 5 to 31 March, newly inducted members will receive a box of Vivien’s famous cookies (one time offer).

Vive Cake Boutique has proved a roaring success story since being launched with online orders in 2014 by founder and creative director Vivien Lau, who discovered her passion and talent by chance, making her first cake for a friend’s birthday. Her signature ‘handmade with love’ cakes, cupcakes, macarons, cookies, confectioneries and tailor-made cakes for weddings and special occasions, are all made from scratch from finest ingredients sourced from all over the world.

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VIVE’s widespread acclaim includes Time Out’s listing among the “crème de la crème of Hong Kong’s bespoke dessert makers” – with a massive celebrity and socialite following including Aaron Kwok, Charlene Choi, Gillian Chung, Niki Chow, Sharon Chan, Miki Yeung, Ella Koon, Myolie Wu and more.