The Victoria’s Secret flagship store is expected to open on 17 July 2017 at Capitol Centre, Causeway Bay.
Causeway Bay is the district with the highest rental prices in Hong Kong, and it represents the new retail avenue for brands which want to position themselves as global players. With this flagship store, Victoria’s Secret makes a statement.
The store will feature a full assortment of Victoria’s Secret’s lingerie collections, including Body by Victoria, Very Sexy Dream Angel, Bombshel, Cotton lingerie as well as Victoria Sport.
Alongside the brand’s best-selling lingerie will be Victoria’s Secret signature scents, body care collections and Victoria’s Secret PINK, a collection of bras, panties, loungewear and beauty in a relaxing and casual style.
To celebrate the opening of the first Victoria’s Secret Full Assortment Flagship Store in Hong Kong on 17 July, Victoria’s Secret collaborated with local Hong Kong artists, Elaine Chiu and Elsa Jeandedieu, to create two Angel Wings at Central and Sheung Wan.
SEE ALSO : Victoria’s Secret opens first China flagship
The Wings are inspired by the new Victoria’s Secret Dream Angels collection to be launched in the store and also a brand spirit to bring every girl’s inner angel out.
This brand activation is an example of how social media can be used to drive traffic to the physical store and enhance the omnichannel activity of the brand by creating an interaction between online and offline.