Retail in Asia


Venchi opens new store in MBS, Singapore


Venchi brings a piece of Italian lifestyle in Singapore in partnership with Bluebell, opening its first Chocogelateria store in Marina Bay Sands (#B2-56A, The Shoppes): an amazing location where Italian tradition perfectly merges with creative innovation.

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The retail concept is conceived as a magic place where the beauty of chocolate is translated into any possible form.

For the first time, the store showcases  a chocolate fountain where Suprema chocolate spread keeps flowing: a perfect balance between olive oil, Piedmont Hazelnuts and cocoa creating an overwhelming sensorial experience.

There is also a gift area with a wonderful offer of chocolate boxes: different shapes, colors and formats such as hampers, sleeves and the iconic “Venchi books”. A whole range of gifts to make precious and magic very moment of sharing and celebration.

For the most creative a “pick and mix” area provides customers the opportunity to choose from a hundred of chocolate recipes created with the best ingredients such as precious single origin cocoa varieties (Venezuela, Ecuador, Peru), Italian Piedmont Hazelnuts and Pistachios.

As per experience on the sport, a gelato area showcases both iconic (Gianduja, Cremino, Nougatine) and innovative flavours and gelatoshakes made fresh everyday in the laboratory.

As all authentic Italian spots, a cafeteria area is there to serve special coffees, and crepes.

As Easter is approaching, special products are available to respect the tradition.

Venchi’s story began in the 1800s in Piedmont, Italy with Silviano Venchi, who had a passion for chocolate.

At the age of 16, Silviano Venchi started to create chocolate in his own store. The store rapidly became one of the most appreciated confectionary shops in the city and renowned for its amazing quality and sophisticated styles. A true “chocolate boutique”.

Venchi was founded in 1878, the same year Venchi launched its version of the traditional Giandujotto recipe with a minimum 32% of Piedmont hazelnuts. An iconic product, symbol of Venchi’s ability of innovating while keeping faithful to the Piedmontese tradition.

Today, the recipes are inspired by 140 years of heritage and art of chocolate making. Venchi has more than 350 chocolate products, 90 flavours of gelato and seasonal sorbets.

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Venchi is now growing as an international company with chocogelateria shops in more than 70 countries. In 2018 Venchi celebrated its 140th anniversary reaching more than 100 stores worldwide and in key cities including London, Beijing, Hong Kong, Dubai and Manhattan.

*Bluebell is the owner of Retail in Asia