Retail in Asia


Valentino launches sports-themed pop-up shops


Athleisure cannot stop, will not stop, and probably will never, ever stop, the proof is on the runway.

More specifically the Valentino Resort 2018 runway, which saw a parade of athletic-inspired looks featuring everything from silk tracksuits to fuzzy slides to cheerleader-inspired midiskirts.

Pierpaolo Piccioli’s Resort 2018 collection puts a luxurious spin on streetwear and the combination does not feel forced.

The show, which took place in New York’s Bond Street, drew inspiration from one of the best American exports – hip hop.

Sporty zip-up hoodies and tracksuits were given a Valentino touch, with the brand’s signature midi-dress silhouette with pleated details.

Embroidered varsity jackets were paired with feminine calf-length skirts.

Piccioli worked with graphic designer Zandra Rhodes again on special prints for dresses and jackets in the resort collection.

Models carried micro versions of Valentino’s iconic “Matelasse” bags as clutches. We also love the heart-shaped novelty bags with iconic Rockstud straps.

The collection also elevated flip-flops to runway chic, applying duo-tone fur trims on the thongs of the flip flops for a luxury touch.

The show was attended by celebrities the likes of Olivia Palermo, Maggie Gyllenhaal and Marisa Tomei.

SEE : Red Valentino opens new Hong Kong store, debuts Walky Land collaboration

Needless to say, the collection was a must-see. And now, lucky for us, here’s our chance to finally buy.

In a series of pop-up shops in Tokyo, New York, and Hong Kong, Valentino fans will be able to shop the resort 2018 collection  in retail spaces designed to resemble gyms. But, like, chic gyms.

Source : Remix Magazine

A release for the new pop-ups even mentions “imaginary metropolitan basketball nets.”

SEE ALSO : Why fashion is being killed by athleisure?

Aside from the gymnasium aesthetics, expect to be able to shop the resort collection plus more.

Limited-edition items such as basketballs, yoga mats, and sneakers round out the sport-themed aesthetic.

(Source: InStyle )