UNIQLO, the Japanese global apparel retailer, announced that its first store in Vietnam’s capital, UNIQLO Vincom Pham Ngoc Thach, will open for business on 6th March.
To support the launch, UNIQLO also unveils the special Elevate Everyday campaign to introduce LifeWear to fans in Hanoi. The campaign, featuring a cast of local personalities, aims to demonstrate how UNIQLO apparel is a natural fit for the capital’s evolving lifestyles.
“We look forward to opening our first store in Hanoi next month. We have deepened our knowledge of this great city and people to be able to deliver a very special store experience for both local customers and international visitors. UNIQLO Vincom Pham Ngoc Thach will feature collaborations with local artists and innovators to reflect Hanoi’s unique character and long history. It will be one of the largest UNIQLO stores in Southeast Asia,” said Osamu Ikezoe, Chief Operating Officer, UNIQLO Vietnam.
LifeWear is UNIQLO’s commitment to creating well-designed clothing that meets everyone’s needs for daily wear. High-quality, functional, affordable and innovative, LifeWear will be available in the new Hanoi store in a variety of colours and designs for men, women and kids across two levels.
The Elevate Everyday campaign emphasises how LifeWear responds perfectly to the capital’s long history and unique culture, fitting effortlessly into an evolving city and its everyday lives. The campaign’s lead video closely follows a diverse and popular cast who call Hanoi home – personalities who are helping to shape the city’s contemporary culture, while maintaining a deep respect for its traditions. Each personality connects LifeWear to his or her own special moments, offering insight into how LifeWear can elevate the everyday moments for everyone in the city.