Retail in Asia

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TIL – Today Is Long – opens in Hong Kong


TIL – Today Is Long, an Australian style coffee shop, opened a store just opposite of Sai Ying Pun MTR exit in Hong Kong.

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TIL is a place to house the founders’ fond memories of Australia and its passion for good coffee. Inspired by the renowned golden sunsets and the sandstone monolith – Uluru in the Red Centre of northern Australia, the team has chosen the Burnt-Orange as the theme colour of the shop.

The huge panel of windows along the unique shape of its facade allows as much natural light as possible; With high ceilings, large amounts of white colour and plantings have been used to enhance the brightness and airy atmosphere.

Being situated among old buildings in the friendly neighbourhood, Sai Ying Pun, a relatively old district in Hong Kong, a modern lift has been provided by employing strong geometrical forms on the facade and to make the coffee shop stand out from its surroundings. Right next to the entrance, a take-away grab-and-go coffee counter with a bi-fold window also forms part of the facade and it aims to cater those who want a quick fix for caffeine, especially during the COVID times.

Source: TIL

TIL serves coffee from Australian roasteries only to deliver the highest possible standards. Small Batch, one of Melbourne’s original specialty coffee roasters that supports sustainable agriculture and socially responsible fits well with the brand’s moral. The team has hand-picked Candyman Espresso Blend which is a sweet, balanced espresso blend that tastes great with or without milk, you may be able to taste malted milk and macadamia flavour when taken with milk.

Inspired by the shop name “Today Is Long”, the coffee menu is curated with two sessions – “Short Day and Long Day”. With “Short Day”, your time at TIL is short or you’re not sure if you need more caffeine in a short period, there are a selections of black or white coffee as your choice; while for “Long Day”, you have a long day ahead which needs more caffeine or you want to spend more time for coffee, that you can select a variety of combo shots, pour over or cold brew.

Coffee lovers who would like to enjoy their caffeine fix at home, the coffee subscription packages featuring seasonal single origins are available for pre-order.

“Everyone should be able to enjoy a perfect cup of coffee easily, we want to make great quality coffee accessible to everyone through the simplest approach,” said Gary Wong, coffee consultant of TIL.

The coffee shop also features a light food menu includes freshly baked goods, open sandwiches, toasties, salad bowl with great mix of fresh ingredients, seasonal cakes and sweets, and the signature made-to-order CROFFLES, a marriage of the classic rich, buttery French croissant, with the unique texture of a modern, sumptuous waffle. The CROFFLES are served with different savoury or sweet toppings.

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With its practically perfect interiors and laid-back attitude, TIL would like to create a comfort place for everyone.