Retail in Asia

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Tiffany & Co. unveils redesign Shanghai flagship store at the Hong Kong Plaza

Tiffany & Co

Tiffany & Co. announces the opening of its newly redesigned Shanghai flagship store at the Hong Kong Plaza.

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The completely renovated flagship store has been relocated to the prominent street facing location and boasts a total retail area of approximately 10,000 square feet, nearly doubling its previous footprint within the mall and making it the largest Tiffany store in North Asia.

A spacious two-story façade in transparent and blue-lit glass illuminates the entrance into a modern and romantic atmosphere. Contemporary expressions of timeless brand elements can be seen in every aspect of the new store design. Amazonite features and white marble detailing welcome customers into the world of Tiffany, providing an aesthetically pleasing and elegant framework to showcase a full range of Tiffany & Co. jewelry.

With an emphasis on openness, the stylish millwork, fluted mirror details and the flora and fauna motif—unite the classic with modern. Within this new flagship store, Tiffany introduces the Chinese Mainland’s first Tiffany Blue Box Cafe. Situated on the upper level of the store, the setting is as inviting as the food is inspiring, offering customers a one-of-a-kind dining experience. Floor-to-ceiling glass windows offer views into the iconic Tiffany Blue® dining room, bringing the Tiffany Blue Box experience to life. A glass-enclosed circular opening onto the atrium entrance and a handcrafted two-story chandelier suspended from the carved circular ceiling cove visually connect the cafe with the store below.

The new flagship store brings together cutting-edge technology with sustainable interior design—incorporating special materials and energy-saving elements that make the space LEED compliant. The expanded retail space offers a more flexible environment where barriers between clients and sales professionals have been further reduced, and more playful elements such as personalization counters and Tiffany Blue Box wrapping stations have been incorporated.

“Designed with our clients in mind, this new store is a testament of our commitment to our clientele in Greater China. By expanding our Shanghai flagship store, we continue to grow with this global city,” said Tiffany & Co.’s Executive Vice President of Global Sales,

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Central to the new store is Tiffany & Co.’s finely crafted jewelry. From High Jewelry designs, classic collections, fashion accessories, to the newly launched men’s collections and Home & Accessories lines, the new store celebrates the craftsmanship and exceptional quality that characterize the brand’s extraordinary pieces. All showcased within a new outlet for customers to engage with the world of Tiffany & Co.

(Source: Tiffany & Co. )