The Shilla Duty Free has partnered with French skincare brand Clarins to launch the vegan-friendly skincare line My Clarins. It is exclusively available in Asia Pacific travel retail at The Shilla Duty Free stores in South Korea, Singapore, and Hong Kong while stocks last.
My Clarins has been designed to target eco-conscious millennial travellers. One of the key formulas in the vegan-friendly range is Clarins’s Healthy Skin [In & Out] Complex, a plant-based coconut water and alpenrose extract blend that keeps vitamins and minerals in and keeps pollutants and impurities out.
With the exception of pore-less and clear-out products, My Clarins is made up of 88% vegan ingredients composed of fruit, plant, flower, and seed extracts. The vegan-friendly collection is packaged with recycled materials sourced from sustainably managed forests. It comes in a punchy colour palette of pink and green.
The Shilla Duty Free Executive Vice President Young Hoon Kim said he expects that the eco-friendly range will resonate with the retailer’s young millennial customers.
He said: “We believe that our younger customers will be delighted to find the My Clarins skincare range accessible and relatable to them, as its wide selection covers different needs for a fuss-free skincare routine during their travels.
“The Shilla Duty Free is proud to partner with Clarins, an esteemed skincare brand that understands and caters to the needs of modern customers on the lookout for quality and eco-conscious beauty products that make a positive environmental impact,” he continued.
The My Clarins line is made up of nine different fruit and plant-based beauty products.
Clarins Travel Retail Asia Pacific General Manager Alexandre Callins said that the new My Clarins range perfectly represents the brand’s values of “respecting the environment while selecting only the best that nature has to offer.”
He said: “My Clarins is a significant milestone. Further reinforcing the presence of Clarins in the uncharted territory of clean beauty while widening our extensive beauty repertoire.”
“As young consumers become increasingly sophisticated and discerning in their skincare regime, our vegan-friendly and dermatologist-tested skincare solution is set to be a huge step forward in terms of sustainability and consumer-centricity,” he added.
(Source: Moodie Davitt Report)