The Peninsula announced the launch of its newly revamped website, which features an array of new functions that are more personalised and consumer-friendly.
The new website allows customers to browse by product type, gift ideas for specific occasions and by collections for those who are already Peninsula fans. There are more than 300 products to choose from at their fingertips from gourmet items to lifestyle gifts.
Featuring product highlights and short films, the behind-the-scenes footage capturing chefs-in-action enables visitors to discover the culinary secrets of the hotel. For the digital savvy, the social media integration provides functionality to easily share content and connect to social media networks without leaving the website, while the adaptive design provides a consistent shopping experience across desktop, tablet and mobile devices.
“We are thrilled to launch our newly redesigned website. Apart from being aesthetically pleasing, it is more interactive and easy to navigate. We trust our customers will enjoy the enhanced online Peninsula shopping experience as it was specially designed to fit their needs,” said Julie Bourgeois, General Manager, Peninsula Merchandising Limited.
(Source: The Peninsula Boutique)