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The Kooples launches a global website to expand internationally

The Kooples

The Kooples, a French fashion brand created in 2008 and belonging to the Swiss group MF Brands Group, owner of premium brands such as Lacoste, Gant and Aigle, pursues its ambition of internationalization through the launch of a global website, allowing it to be distributed in more than 150 new countries.

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Currently available in more than 30 countries internationally, the brand will now be available for sale in new territories such as Australia, South Korea, Mexico and Morocco.

Since September and October 2020 respectively, and thanks to a partnership with the EREN holding company, the French Maison is also distributed in Turkey and Russia, with two flagship stores located in the shopping centers of Mall Zorlu and Mall Aviapark, in the heart of Istanbul and Moscow.

Under the leadership of CEO Romain Guinier and under the new creative vision of Artistic Director Tom Van Dorpe, The Kooples aims to become one of the most established contemporary fashion brands in the world.

“The Kooples Maison, a symbol of accessible French luxury, is already distributed in more than 30 countries internationally. Today, we are happy to announce our partnership with the EREN group in Turkey and Russia. We are convinced of the potential of The Kooples and its concept of ‘rebellious elegance’ in these two countries, renowned for their knowledge of fashion,” said Romain Guinier, Chairman and CEO of The Kooples.

“It is truly an honor and a privilege to be able to count The Kooples in our brand portfolio. Thanks to its brand equity in the accessible luxury segment and to EREN Retail’s strong presence in Turkey and Russia, we will create a success story in these two markets,” said Mehmet Eren, President of EREN Retail.

Characterized by a nonconformist philosophy and its interpretations of the shared wardrobe, The Kooples offers a contemporary vision of ready-to-wear, tailoring and accessories. The styles are inspired by a strong rock’n’roll attitude, showcasing the brand’s innate rebellious elegance as well as its chic-Parisian spirit. Its collections are distinguished by many signature details that reinforce the seductive power of couples while offering trendy and high quality looks for every occasion.

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In 2019, the brand generated 220 million euros in turnover. The brand currently has 334 points of sale in 32 countries.

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