LANCÔME Travel Retail Asia Pacific, leading French luxury beauty brand, celebrates the Year of The Dog with its first ever pop-up concept at the newly refurbished King Power Rangnam.
In keeping with King Power’s commitment towards crafting a fully integrated travel and retail environment for its global travelers, LANCÔME reimagines the mall from its exterior design to the shopping experience within.
Beginning from the spectacular red façade to the dazzling extravangaza of sparkling lights, pop-up concept and live performances, the Chinese New Year pop-up activation is a high-impact visual design that represents the brand’s innovative approach to the travel retail landscape, while setting a new benchmark for travel retail excellence.
Ms. Tao Zhang, General Manager of LANCÔME Travel Retail Asia Pacific shares,
“Having been inspired by LANCÔME’s Chinese New Year campaign design, we specially conceptualized and brought to life this exclusive Chinese New Year pop-up with King Power. Every touchpoint from the digital LED wall to the pop-up was specially created to excite consumers so we hope that this will deliver a memorable brand
xperience for our travellers. We look forward to sharing moments and memories of
happiness with more women during this festive season.”
Designed to be a multi-sensory festive treat, LANCÔME Travel Retail Asia Pacific has
crafted an immersive Chinese New Year pop-up journey that promises an enhanced
brand immersion experience, beginning from the entrance of King Power Rangnam to
The exterior façade of the mall is adorned with a sea of lights that beautifully twinkles and illuminates the building with an auspicious red in the night. Blending the LANCÔME digital universe with physical elements, a 34 metres long by 4 metres high Chinese New Year TVC animates along with the water fountain symphony.
Right at the heart of the mall, the LANCÔME Chinese New Year pop-up is an impressive sight with a larger than life lantern-inspired design and suspended with dropdown banners and lanterns that occupied the entirety of the atrium dome’s height.
Conceptualised as an exclusive pop-up design for King Power Rangnam, the pop-up
features retail and digital offerings that compels visitors to explore within. An interactive digital LED wall outside the pop-up connects with consumers from the get-go.
Inside the pop-up, a LANCÔME Augmented Reality photo booth allows visitors to get photo mementos of themselves holding an adorable virtual puppy, while another digital
touchpoint comes in the form of a LANCÔME touch-screen digital game. The entire
pop-up is decked out in a festive palette of reds and pinks alongside design elements
such as dog motifs, gift boxes and mini lanterns.
To celebrate the Year of The Dog in style, LANCÔME Travel Retail Asia Pacific has
rolled out a limited edition Chinese New Year design for its bestselling L’Absolu Rouge
in shades #368 & #178, and Blanc Expert BB cushion case. Travellers can look forward
to limited edition Chinese New Year offerings and travel exclusives at the pop-up.
Exclusive gifts are available upon purchase and customers can enjoy an exclusive
engraving service at the pop-up with purchase of any L’Absolu Rouge.
The LANCÔME Travel Retail Asia Pacific Chinese New Year pop-up
concept will be opened from 12th February 2018 to 31st March 2018 at the atrium of
King Power Rangnam Downtown Duty Free Store.