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Thailand first Asian market for Taiwan’s E-Commerce firm

Taiwan based PC Home Online, which sees the C2C (consumer-to-consumer) e-commerce platform as having high potential across Southeast Asia, has reaffirmed Thailand as its first operational market in the region for C2C business.

PC Home Online, a large e-commerce operator, in fact established a subsidiary – PC Home Thailand – via the joint-venture model with Cal-Comp Electronics (Thailand) early last year.

The Thai unit yesterday revealed plans to penetrate the local e-commerce market, initially focusing on C2C e-commerce aimed at encouraging individuals and small businesses to benefit from PC Home’s platform, www.pchome.ac.th.

The e-commerce platform is set to be a comprehensive website offering C2C e-commerce for individual users for selling unique and varied products; B2C (business-to-consumer) for brands selling general products; and B2B2C (business-to-business-to-consumer) for small and medium-sized enterprises. Its C2C e-commerce offers a comprehensive website designed to offer 12 main product categories, with over 1,000 sub-categories as well as the provision of 300,000 Taiwanese products.

Jason Huang, director of PC Home Thailand, said the company would bring its successful model from Taiwan to develop the C2C, B2B and B2B2C segments, but providing C2C service first.

Huang said the company regarded Thailand as a high-potential market for e-commerce business, with the country’s overall online retail sector recording healthy growth of 30 per cent last year with a total value of Bt46 billion.

(Source: The Nation )