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Sweaty Betty and Rue Madame Fashion Group partner for a standalone store at K11 Musea

Sweaty Betty opens new store at K11 MUSEA

British athleisure brand Sweaty Betty, in partnership with Rue Madame Fashion Group (RMFG), announced the opening of its third standalone store at K11 Musea in Tsim Sha Tsui and the brand’s newly released hiking collection to Hong Kong.

SEE ALSO : Sweaty Betty opens second store in Fashion Walk, Hong Kong 

Located at K11 Musea in Tsim Sha Tsui, the heart of Victoria Dockside, the new store covers an area of 872 square feet and is designed in-house, with the London urban inspired fit-out and styled mannequins alongside the brand’s signature fun quotes and neon signs.

The store presents the new Snowdonia waterproof hiking set exclusively at K11MUSEA. The first ever hiking collection has been designed using high-quality and technical fabrics, to make women feel confident and empowered on every adventure.

For the cooler and more unpredictable weather hikes, the 100% waterproof Snowdonia Hiking Jacket provides shelter from the wind and rain; Seam-sealed, high necked and complete with a hood and adjustable cuffs, it is also lightweight and small enough to fold away into a bag. The matching Snowdonia Hiking trousers are water resistant with adjustable cuffs, and their lightweight feel makes them an ideal choice even in warmer weather – they even have two zipped pockets.

SEE ALSO : Soil to Soul opens at K11 MUSEA, Hong Kong

Effortlessly combining fashion, fitness and stylish prints, Sweaty Betty also carries a full range of leggings, jumpers, sport bras, bags, workout kits and accessories.