Retail in Asia

In Shops

Stella McCartney opens first-ever ‘Stella World’ concept store with cafe

Luxury fashion brand Stella McCartney has opened its first-ever ‘Stella’s World by Stella McCartney’ experiential concept store in Japan, in the city of Osaka, comprised of the British marque’s debut cafe location.

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Located on the eighth floor of department store chain Hankyu Umeda, Stella’s World by Stella McCartney is described by the brand as an experience of its DNA, and is established as a hub for those who enjoy cruelty-free fashion, food, and music.

Inspired by a record store and studio – with references to previous brand events held at the iconic Abbey Road Studio in London and Henson Recording Studios and Amoeba Records in Los Angeles, the store’s décor includes classic stereos and keyboards, alongside televisions broadcasting short films from Stella McCartney’s 22-year history as a fashion house.

The musical inspirations continue with 3D-printed wall treatments – designed to look like soundproofing found in recording studios.

More contemporary elements include walls crafted from upcycled speakers and audio equipment, plus stainless-steel counters and clothing racks hosting ready-to-wear pieces exclusively available at Stella’s World.

Guests will also be able to explore a curated selection of limited-edition branded collector’s items and lifestyle goods, as well as select third-party items aligned with the Stella values.

Inside the brand’s first-ever café, visitors can enjoy vegan food and beverages.

“I have adored and admired Japanese culture for my entire life, from the music to the spirit of technological innovation and the art. ‘Stella’S World’ is a living celebration of my brand and personal heritage – we have never done a shop like this and it is our first-ever café,” said the namesake designer.

“I wanted it to be in Japan as a way of showing my love for this country and the Stella community we have here.”

Demand for vegan food is on the rise in Japan, with 5 percent increases predicted annually between 2021 and 2026, according to GlobalData.