American coffee chain Starbucks has opened its first Starbucks Reserve store in Penang, taking its Malaysia store count of the more specialised Starbucks offering to 12.
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“Starbucks Reserve is a selection of the rarest, most extraordinary coffees Starbucks has to offer. It is where we push our own boundaries of craft, developing a unique roast for each individual lot before experimenting with coffee as an art form—brewing, aging, infusing and blending it into imaginative and often surprising creations,” said the company, when explaining the Starbucks Reserve concept, on its website.
And now, it is Penang’s turn to welcome the Seattle-based Starbuck’s new boutique style offering.
Located in the city’s commercial hub of Gurney Plaza, the new Starbucks Reserve features an interactive coffee bar offering the complete range of brewing equipment to serve up specialised beverages. It is the company’s latest push to maintain market leadership in the nation.
“The opening of Penang’s first Starbucks Reserve further reinforces our coffee leadership here in Malaysia, while also committing to fostering coffee education and moments of connections between our Starbucks partners (employees) and our customers. This store amplifies our passion for coffee and our ongoing commitment to continue providing unprecedented coffee experiences to the Malaysian community,” said Sydney Quays, Group CEO of Berjaya Food Berhad and managing director of Starbucks Malaysia & Brunei, as reported by the Sun Daily.
Inside, customers will find two coffee bars helmed by certified ‘Coffee Masters’ who handcraft beverages using brewing techniques like Siphon, Chemex, pour-over and Black Eagle manual espresso machines and Nitro Cold Brew taps.
Starbucks Reserves also retail exotic imported coffees such as ‘Papua New Guinea Kigabah Estate,’ ‘Nicaragua Dipilto’ and ‘Rwanda Abakundawa.’
The American coffee chain, founded in 1971, first entered Kuala Lumpur in late 1998 and quickly rose to 200 stores nationally by 2015. Today, it currently operates some 300 Malaysia stores and 12 Reserve outlets.
Starbucks Malaysia is operated by Berjaya Starbucks Coffee Company, which is a licensee of Starbucks Coffee International.