Retail in Asia

In Shops

Salvatore Ferragamo’s pop-up store in Pacific Place, Hong Kong

Salvatore Ferragamo BOXYZ_Model Image

Rooted in its superior craftsmanship, creativity and innovation, Salvatore Ferragamo’s new signature boxyz bag has become the new essential cherished by every modern woman.

SEE ALSO : Prada Thunder pop-up store in Hong Kong

To coincide with Pacific Place’s 30th Anniversary celebrations, THIS IS SALVATORE FERRAGAMO’S PLACE – a boxyz themed pop up workshop will be opened on Level L1, Pacific Place from 15 – 21 July 2019, inviting public to immerse themselves in the world of Italian style and creativity through the new boxyz collection and handicrafts.

Boxyz, a new classic created by Creative Director Paul Andrew who consolidated unique thoughts and needs towards handbag from various modern women, is a portable and precious safe space crafted with Ferragamo’s heritage expertise.

Boxyz’s X, Y, Z represent women in three different generations. Sleek lines and architectural silhouettes mark the timeless elegance of the boxyz, crafted to appeal to all stylish women in different fashionable styles.

Source: Salvatore Ferragamo

Available in ten colors and four materials – calf, tweed, ostrich and lizard, all boxyz bags, which come in three sizes, are equipped with both top-handle and adjustable (and removable) shoulder-strap. The elegant, versatile design is scaled to suit every style and occasion.

In addition to the latest spring summer boxyz bag collection, limited editions featuring peony and waterlily prints will also be displayed at THIS IS SALVATORE FERRAGAMO’S PLACE. The handicraft workshop consists of origami and coloring activities.

Specially designed by Hong Kong origami artist, the boxyz inspired origami paper can be folded into a mini, true to life boxyz bag; participants can adorn their boxyz bags with different decorations for a personal touch; the elegant peony print is transformed into coloring cards, awaiting participants to bring them to life with their creativity and plentiful colors.

Salvatore Ferragamo S.p.A. is the parent Company of the Salvatore Ferragamo Group, one of the world’s leaders in the luxury industry and whose origins date back to 1927.

The Group is active in the creation, production and sale of shoes, leather goods, apparel, silk products and other accessories, along with women’s and men’s fragrances. The Group’s product offer also includes eyewear and watches, manufactured by licensees.

The uniqueness and exclusivity of our creations, along with the perfect blend of style, creativity and innovation enriched by the quality and superior craftsmanship of the ‘Made in Italy’ tradition, have always been the hallmarks of the Group’s products.

SEE ALSO : RIMOWA unveils Alex Israel-themed pop-up in Hong Kong

With approximately 4,000 employees and a network of 672 mono-brand stores as of 31 December 2018, the Ferragamo Group operates in Italy and worldwide through companies that allow it to be a leader in the European, American and Asian markets.