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Prada Thunder pop-up store in Hong Kong

Prada Thunder Pop-up

Introducing Prada Thunder, a new project which includes a selection of ready to wear, bags, shoes and accessories for men’s and women’s, featuring the Prada Menswear and
Womenswear Fall/Winter 2019 prints designed by artist Jeanne Detallante exclusively for Prada.

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Symbols from the Frankenstein universe as well as his Bride ‐ the heart, the electric rose and the thunder ‐ enrich these original items offered together with a dedicated packaging.

From June 18 to July 1, 2019,  a pop-up store dedicated to this theme and inspired by the romantic and gothic atmosphere of the collection opens at Atrium II in Harbour City.

A wallpaper ‐ titled Alternating Currents ‐ enriches the space with silhouettes of male and female figures against a glowing vista of moorlands and cliffs; while display cases and dimly illuminated transparent tables evoke the idea of a surreal laboratory.

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Prada Thunder also presents in Prada Canton Road store with a special display from July 2 to 28, 2019.