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Pandora launches Pink Playroom pop-up store in Singapore


In celebration of Pandora’s brand relaunch, the brand recently revealed its new brand expression and visual identity.

SEE ALSO : Pandora relaunches its global jewellery brand

The Pink Playroom showcases the brand-new Pandora monogramme, a perfect circle that represents connection – connection to passion, places, people that you love. Pink colour will be a key brand colour for Pandora.

Bathed in flattering pink lighting, the playroom is perfect for Instagram-worthy photos and selfies and showcases fun items symbolising the passions that inspire the brand, all decorated in various tones of pink representing the many facets of the modern woman.

Customers who visit the Pandora Raffles City store in Singapore and show their captioned Instagram photo to play the mini claw machine, challenge themselves to win exciting prizes with a total worth of $8,000. Prizes include Pandora premium gifts, Pandora charms, Pandora O pendant, and Pandora vouchers.

SEE ALSO : Pandora partners with UNICEF

The Pandora Pink Playroom pop-up is located at Raffles City Level 1 from 26 September to 2 October 2019.