F J Benjamin Holdings (FJB), Southeast Asia’s leading fashion retailer, has opened the first pop-up store in Singapore for Dr. Barbara Sturm Molecular Cosmetics this month, following the launch of its online store in November 2020.
The Dr. Barbara Sturm pop-up store launched on 11th December 2020 and will remain open for at least six months. The store is located at Ngee Ann City.
Dr. Barbara Sturm Molecular Cosmetics is an advanced science skincare range formulated for those seeking a highly effective, yet uncomplicated regime that provides hydration, nutrition and the renowned #SturmGlow.
There will be beauty consultants in store to advise customers on their skincare concerns and recommend products that are suitable for their needs. Customers will also receive samples to try in the comfort of their own home.
Created in 2014, Dr. Barbara Sturm’s skincare range has achieved cult status with skincare devotees worldwide. It is based on Dr. Sturm’s anti-inflammatory philosophy and approach to innovation without the use of toxic, harmful or aggressive ingredients. The range espouses the use of ingredients that heal and nurture, rather than attack living skin.
Dr. Sturm is an aesthetics doctor based in Germany who began her medical career in orthopaedics and was part of the team that developed a procedure used on the late NBA basketball star Kobe Bryant’s knee.
Termed the “Kobe Procedure”, the treatment utilises the patient’s own blood cells to produce proteins to reduce inflammation and kick-start the healing process. She then translated the science from her orthopaedic practice and research into aesthetics and subsequently developed what became known as the “vampire facial”, which uses platelet-rich plasma from a client’s own blood to spur collagen production on the face, as well as the customised anti-ageing MC1 “blood cream”.
For her skincare line, Dr. Sturm has curated routines that allow users to discover solutions based on their individual needs and concerns, such as “Anti-Aging”, “Clarifying” and “Sensitive Skin”. Each routine features a step-by-step guide using a specific set of products. Her range includes dietary supplements to promote holistic healing for healthy, glowing skin, a line for babies and kids, as well as a face cream for men.