SPC Group, operator of American fast food chain Shake Shack in Korea, said it will open the first Korean Eggslut store at the Starfield COEX Mall in Seoul in June.
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The food and confectionery giant said it has acquired exclusive rights to operate the restaurant in Korea and in Singapore.
Eggslut, founded by Alvin Cailan, is a fast food store in Los Angeles popular for its egg sandwich, consisting of a brioche bun, coddled egg, sriracha mayo sauce and pureed potatoes.
Eggslut’s first store at the Grand Central Market is among the top places to visit for tourists to Los Angeles.
In 2014, the fast food store was named one of the top 10 new U.S. restaurants by Bon Appetit magazine.
Eggslut stores have become successful in and outside the U.S., with outlets opening in England, Japan and Kuwait. In Korea, SPC Group’s subsidiary SPC Samlip will manage the franchise business.
In 2016, SPC Group brought Shake Shack to Korea. With Eggslut opening in June, it wants to expand its influence in the casual dining market.
Eggslut co-owner Jeff Vales said SPC Samlip is a perfect partner to make quality and tasty Eggslut dishes with its baking skills and production and supply network for eggs, vegetables, sauces and processed meats.
“We have brought in Eggslut to strengthen our restaurant business and create synergy with existing businesses, including Shake Shack. We will continue to secure new growth engines by discovering various brands and become a global food company,” an SPC official said.
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Meanwhile, British graffiti artist Woskerski has worked on art with an egg theme for the hoarding of the new Eggslut store in Starfield COEX Mall.
(Source: Korea Times)