In Shops

Sephora opens largest store to-date in Malaysia


France’s Sephora has opened its largest store to-date in Malaysia, as the cosmetics retailer homes in on the Southeast Asian nation.

SEE ALSO : Sephora’s APAC shoppers found victims of data breach

Located at Fahrenheit88, in Kuala Lumpur’s Golden Triangle, Sephora’s latest flagship covers 17,000 square feet and is the biggest store globally for the beauty brand, ahead of its 11,000-square-foot store in New York.

Inside, the mega-store parallels retail sections alongside a private event lounge, in addition to a designated beauty area and photography studio, offering an experiential retail concept to Malay millennial customers.

“There is no difference between an e-commerce customer and a retail customer, there’s only a brand lover. This is what we want to demonstrate at this beautiful flagship store,” Sephora Asia president Benjamin Vuchot told Malay Mail.

Adding to the “brand lover” experience, Sephora staff will also give customers free skin analysis using the LVMH-owned retailer’s Skincredible app, and can receive personalised tips from beauty adviser based on the results.

Technology gets a ramp up too, thanks to interactive kiosks around the store; helping shoppers browse the entire Sephora range, before finding the product’s retail location

Product-wise, the new store stocks Sephora’s 300 cosmetics, skincare, hair care and fragrance brands, as well as two brand exclusives coming to Fahrenheit88: Drunk Elephant and Tatcha. Other key international brands include Bobbi Brown, La Mer, SK-II, Sulwhasoo, Aerin and Maison Margiela.

Paris-based Sephora first entered Malaysia in 2011. It currently boasts 21 standalone stores across cities Kuala Lumpur, Penang, Kuchang, Selangor, Kota Kinabalu and Johor Bahru.

In the Asia-Pacific region, Sephora is also present in Australia, New Zealand, Singapore, Hong Kong, South Korea, Indonesia, Thailand and The Philippines.

SEE ALSO : Drunk Elephant to retail in China, HK via Tmall, Sephora

Founded in the 1970s by Dominique Mandonnnaud, the cosmetics and beauty chain is today owned by luxury French conglomerate and owner of Louis Vuitton, LVMH Group.

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