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RIMOWA unveils Alex Israel-themed pop-up in Hong Kong

RIMOWA x Alex Israel Pop Up

From 13th to 15th June 2019, RIMOWA will be showcasing their newest special edition RIMOWA x Alex Israel collection at a temporary pop-up store at Lane Crawford in Hong Kong.

SEE ALSO : Rimowa unveils its first press presentation in Hong Kong

Created in tandem with LA-based contemporary artist Alex Israel, this release marks RIMOWA’s first-ever collection of color graded suitcases produced with an innovative anodization process that characterizes the signature look of the collection.

Inspired by the RIMOWA x Alex Israel designs, the pop-up features vibrant colors, a photo-op mirror room, sticker walls, and a colorful handmade ice pop bar that exudes a quintessentially Los Angeles vibe.

A native of the City of Angels, Israel’s work explores popular media, Hollywood, and the cult of celebrity, while positing LA as central to an understanding of American culture and the American dream.

For the RIMOWA x Alex Israel collaboration, Israel has reimagined the suitcases in colors based on the LA-sunset, drawing directly from the palettes of his “Sky Backdrop” and “Untitled (Flat)” paintings, while using innovative new printing techniques to transfer his signature colors onto aluminum.

Based on the brand’s RIMOWA Original Cabin Plus, the RIMOWA x Alex Israel collection features two versions of the signature RIMOWA x Alex Israel luggage in two distinct color gradient palettes. The one-of-a-kind designs feature vibrant, color-matching wheels and details, custom luggage lining, and a set of luggage tags featuring the artist’s multi-colored profile.

The RIMOWA x Alex Israel collection also includes a special edition luggage sticker set featuring graphic illustrations of iconic LA landmarks and Israel’s artworks.

RIMOWA is a global leader in premium luggage. Since 1898, it has placed quality and innovation at its core, creating luggage for the discerning, purposeful traveler. Inspired by the airplanes of the pioneering era of aircraft construction, in 1937, RIMOWA introduced aluminum into the manufacture of its suitcases, revolutionizing the industry and creating their iconic design with parallel grooves.

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In 2000, they pioneered again, creating the first polycarbonate case on the market. Designed and engineered in Germany, RIMOWA combines heritage and craftsmanship with the rigors of modern technology. In 2017, RIMOWA joined LVMH Group.

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