Zara has opened a flagship store on Shanghai’s busiest shopping street Nanjing East Road.
The new store has a commercial space of more than 2,000 square metres spread over four floors and showcases Zara’s new store image. The company said it will include all of Zara’s collections – Woman, Man and Kids.
The new store has been fully renovated and features an elegant façade which combines classic pillars with metallic meshing, where full height window displays invite the attention of passers-by. It also incorporates all the green-building criteria stipulated by Zara’s parent group Inditex.
In accordance with the Group’s environmental plan known as Sustainable Inditex 2011-2015, the new eco-efficient store consumes 30% less energy and half as much water compared with a conventional store.