Retail in Asia

In Shops

Yum eyes young India to help mirror China profits

KFC and Pizza Hut parent Yum Brands is hoping the Western fast-food phenomenon reaches millions more Indians as it tries to mirror the success story of China, which now contributes half of its operating profit.

Yum is targeting Indian students and young office workers with adaptations of popular Western fast-food products designed to appeal to their unique tastes – and the nation’s many vegetarians: Tandoori paneer pizza or vegetable "Zinger" burgers anyone?

By 2020 Yum expects to have 2,000 restaurants in India, up from 374 now.

(Source: CNBC)