From the CaptusHUB blog:
I talk a lot about marketing your business through alternative means such as social media and social network marketing. I will always advise a client to take advantage of a weekly or bi-weekly circular opportunity and I’m slowly coming back to direct-ad mail as a way to market a retail business. But what about the store itself? Could that be the most important marketing tool there is? Your store says a lot about how you do business and can even influence your customer’s buying decisions. Getting the right message across isn’t always easy but when you define who your customer is and what your core beliefs are, you can come up with a consistent message within your store that will help build your brand.
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