Retail in Asia

In Shops

US chain Carl’s Jr returns to Thailand, to open 25 restaurants in 5 years

Thailand’s hamburger battlefield is intensifying as Carl’s Jr, the US burger chain, re-enters the country after withdrawing a decade earlier.

Carl’s Jr is making a comeback with an aggressive business plan aimed at having 25 restaurants in five years – almost on a par with Burger King, which has 27 stores after 15 years in Thailand.

The R&R Restaurant Group, which holds the rights to operate Carl’s Jr in Thailand, has been testing the Thai market with the opening of its first branch in Pattaya in June.

(Source: Bangkok Post)