Retail in Asia

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UK’s SuperGroup embarks on China expansion

UK’s SuperGroup is stepping into China via a joint venture deal with Trendy International Group, a casual fashion company backed by LVMH, the luxury goods house that owns Louis Vuitton and Céline.

The company behind the fashion brand Superdry said it would invest GBP9 million (USD13.9m) in the deal with TIG, which has around 3,000 stores across China including outlets for Italian brand Miss Sixty as well as its own labels Ochirly, Five Plus and Trendiano.

SuperGroup said it was entering the new market in a "controlled and managed way" and would not open the first stores until the middle of next year.